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That assistant isn’t nearly as handy as having Alexa or Google Assistant built straight into the TV, but that’s a relatively minor complaint all things considered.
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In terms of smart assistants, Roku TV uses the Roku Assistant, which is really only good for finding shows and movies, but it does link up to Amazon Alexa and Google Assistant if you want to control the TV using either one of those smart home platforms. The overall performance of the platform leaves something to be desired - as shows on Netflix did take a second or two to load - but overall speed isn’t a major issue. This is nice if you have a group of friends over and they all want a turn showing their favorite YouTube clip, or if you want to use your TV as a digital picture frame when family comes to visit.

One nice surprise TCL and Roku tucked into the TV is that it’s Screencast-ready – a handy feature that allows you to cast content from your mobile device to your TV. These are invaluable resources for cord-cutters who want live cable-free, and a great alternative to channel surfing for folks who still have a box.
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If you’re a cord cutter, you’ll love the Featured Free section of the homepage that shows you what's available for free on the different services and Roku’s own streaming service, The Roku Channel, which provides its own collection of entirely free movies that change in and out every few months. In contrast to the Apple TV or Amazon Fire TV, both of which would much rather have you stream from their ancillary streaming services over any of the third-party ones, Roku doesn’t have ties to a major streaming service which means it doesn’t push you in any direction you don’t want to go. With so many options that comprehensive search comes in handy.
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To wit, you’ll find everything from Netflix, Hulu, Sling TV and Amazon, to lesser-known channels like, tubi, Crackle and others, plus new streaming services like Peacock, HBO Max, Disney Plus and Apple TV Plus, too. The TCL 5-Series S535 uses Roku TV, an egalitarian smart TV platform that has a fair and robust search feature and most of the major streaming apps. That last bit isn’t a deal-breaker by any means, and you can still use the Roku app if you want to use voice search on the TV, but the less-premium plastic IR remote is just another minor disadvantage compared to the slightly more expensive TCL 6-Series.
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Without built-in Bluetooth connectivity, there’s no way to use it for voice searches and it always requires line of sight to the IR receiver located on the bottom edge of the TV. Probably the biggest flaw of the design, however, is the IR remote that ships with the TV. That last port allows you to connect an AV receiver or soundbar system and use one remote to control the volume and inputs – a very handy feature if your home entertainment system has multiple components. Speaking of cables, the 5-Series offers one set of legacy RCA inputs and four HDMI ports, all of which are HDMI 2.0b compliant and one being eARC-enabled. Unfortunately, we found that the legs weren’t able to hold all four HDMI cables we had running to the TV, but folks with fewer connections should be able to hide cables without much of an issue. This year, TCL has added a minimalist cable management system in the back of the two legs that have been hollowed out that can be used to run HDMI and power cables.

We were sent the 50-inch model for review, but outside of the number of dimming zones, the specs and features remain the same.

To fit a number of entertainment centers, the 5-Series is available in four sizes: 50 inches, 55 inches, 65 inches and 75 inches. With a minimal bezel and metallic frame, the 5-Series should look modern and sleek in any living room. The TCL 5-Series (S535) is priced on the lower end of mid-range, but it certainly doesn’t look like it. Hisense doesn’t have the same clout or name recognition that TCL has, but the H8G brings many of the same features – minus the built-in Roku TV – and higher brightness of around 600 nits in HDR for around the same price. Your other option, if you’re attached to this price point, is the spectacular Hisense H8G Quantum. Arguably, you could make the case to plunk down $250 more to get the significantly better TCL 6-Series R635 that ups the brightness of the screen, or save $100 by switching to the non-Dolby Vision-compatible TCL 4-Series. While we have no issues with the price of the TV, the TCL 5-Series does sit rather precariously in the 2020 TCL TV lineup. While we have some gripes with its picture performance, it’s hard to be mad about the TCL 5-Series’ price – it starts at just over $400 for the 50-inch version (TCL 50S535) while the largest size, the 75-inch (TCL 75S535), comes in at just under $1,000.
